Kurzbeschreibung:

[b]Discover how to access your creative power to boost your success in business[/b] Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.
[i]Business Innovation For Dummies[/i] gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.
[*]Advice on how to apply creativity to the workplace
[*]Ideas for spicing up presentations
[*]Shows you how innovation leads to more productive business
[i]Business Innovation For Dummies[/i] is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!